Marketing systems built to drive revenue, strategic systems, and scale.
I’m Jason Pollak, a full-funnel marketing strategist and account manager with over a decade of experience helping brands grow through clear strategy, disciplined execution, and measurable performance.
What I Do
I design and manage marketing systems that work together across paid media, SEO, email, content, and conversion. My work includes paid media strategy across Meta, Google, LinkedIn, and Performance Max; local and regional SEO built to drive real leads; conversion-focused landing pages and contact flows; email and CRM systems that capture and nurture leads; account management that translates business goals into marketing priorities; and clear reporting that ties marketing activity to business outcomes.
Account Management & Client Partnership
I serve as a primary account manager for multiple clients across B2B, B2C, and SaaS, spanning industries including local services, eCommerce, entertainment, and software. I act as the main strategic point of contact, translating business goals into marketing priorities, managing timelines and deliverables, coordinating across creative, paid media, SEO, and web teams, and providing clear communication around what is and isn’t working.
Client results include:
- Maintained a 90% client retention rate through consistent ROI delivery
- Increased form submissions by 80% and sales by 15% through geo-fenced campaigns using pre-existing sales data
- Achieved 33% positive ROI across enterprise software accounts through full-funnel email, paid social, and search campaigns
- Launched Performance Max campaigns achieving 1.5 ROAS within the first month for eCommerce brands
- Increased landing page submissions by 30% and reduced bounce rates by 20% through GA4 analytics and heat mapping optimization
Local Business & Regional Growth
A significant portion of my work focuses on local and regional businesses that need marketing to drive real-world action. This includes geo-targeted and geo-fenced advertising campaigns, local SEO and service-area expansion strategies, lead generation for high-intent services and appointments, landing pages and contact forms built to convert local traffic, and campaigns aligned with seasonal demand and regional behavior.
Experience
Over the past 10+ years, I’ve worked across agencies, in-house roles, and consulting engagements, leading marketing efforts for entertainment and media companies, eCommerce and CPG brands, SaaS platforms and B2B services, and local service businesses and regional operators.
Silly Nice (Director of Marketing)
- Scaled monthly sales from $70,000 to $250,000, achieving 257% growth
- Expanded dispensary network from 30 to 130 locations
- Executed email campaigns achieving 30% open rates through segmentation and pop-up forms
- Led influencer partnerships and creative development for brand awareness campaigns
Horizon Media (Paid Media Director)
- Managed $3M+ in ad spend across Facebook, Instagram, and Twitter for History Channel, A&E, WWE, and Lifetime
- Launched campaigns for major TV programs including Pawn Stars Do America, Mountain Men, and Alone
- Delivered millions of views and drove tune-in for season premieres across entertainment networks
Utopia Distribution (Director of Marketing)
- Delivered 50 million impressions, 6 million video views, and 1 million link clicks in 2022
- Managed $200K+ in ad spend generating $10M+ in theater and TVOD gross
- Shiva Baby: Full-funnel campaign achieving 800% ROI and $500K TVOD revenue. Film reached #25 on Apple TV charts and held #1 at Quad Cinema for 10 weeks
- Rad: Re-release of cult-classic film grossed $400K in one-night theatrical event across 564 theaters, landing #2 per-screen average nationwide and generating $1M TVOD revenue globally
- Built TikTok to 12,000 followers and grew social accounts by 25,000 followers
Young Money Entertainment (Director of Marketing)
- Built Lil Wayne’s Facebook page from 10 million to 50 million followers (Top 50 largest Facebook pages)
- Scaled Young Money’s Facebook from 1 million to 14 million followers
- Managed over 60 million followers across Facebook, Instagram, Twitter, and YouTube
- Launched Bumbu Rum for online sales and promoted Superbowl commercials for Apartments.com featuring Lil Wayne
- Worked with EA Sports, Samsung, Draft Kings, Spotify, and Sovereign Brands on product launches
Additional Experience
- Apex Creative: Grew Symrise AG’s Instagram from 1,000 to 10,000 followers in 3 months through targeted ads and content strategy
- Rooney 20th Anniversary Tour: Sold 4,000 tickets on $3,000 ad spend through geo-targeted ads across 40 cities
- Contract Work: Managed 300 Entertainment merch campaigns generating $5,000 revenue on $500 ad spend; grew TiaTia’s TikTok from 3,000 to 70,000 followers in 4 months
Let’s Work Together
If you’re looking for a marketing partner who understands both strategy and execution, I’m happy to explore whether it makes sense to work together.
