Product content that sells, made for the algorithm.

Most product content fails because it’s built to look like an ad instead of a post. The Reels and TikToks that actually convert feel native to the platform, lean into trends without imitating them, and put the product in a moment a viewer would actually stop scrolling for.

I produce product and brand content that lives on the feed instead of skipping it. Concept, shoot, edit, and deliver in formats ready for paid media, organic, and brand storytelling across Meta, TikTok, YouTube Shorts, and Pinterest.

I’m Jason Pollak. I create short-form video content for consumer brands that want to actually move on social, not just post on it.

I spent the first decade of my career on the marketing side, running paid media for ecommerce and consumer brands before moving fully behind the camera. That dual background is the difference. When I shoot a Reel, I already know what hook is going to land in a paid placement, what feed-pacing keeps a TikTok from getting scrolled past, and how a single piece of content gets cut into a handful of variants for ad testing.

I shoot, edit, and deliver myself out of New York and Atlanta, so brands work directly with the person making the content. No producer middle layer, no agency timeline, no creative-by-committee. Direct, fast, low-ego, easy to work with. I take notes well, I don’t over-explain, and I ship.