Overview: I handled all the day-to-day social media account management for film pages across Facebook, Twitter, Instagram, TikTok, and YouTube. This included copywriting, captions, headlines, and CTAs for ads, managing a team to make posts, hashtag development, influencer marketing, and engaging.

Details: Oversee campaigns for TVOD campaigns for platforms such as AppleTV, Amazon Prime video, VUDU, Google Play, and more. Several of these films have debuted at #1 in their respective categories, which helped achieve top-tier placement in their verticals and on the homepage of Apple TV. Additionally, I created an array of go-to-market geo-targeted ads for theater showings nationally and internationally.

Results: After launching 10+ accounts for their films, the pages grew by a combined 50,000 followers in 1 year. I also was able to grow their YouTube page and was able to get it greenlit for monetization. From ads, I delivered 50 million impressions, 6 million video views, and 1 million link clicks to geo-targeted ticket landing pages and TVOD landing pages. This resulted in record sales for theaters and for the distribution company. I implemented interest targeting, retargeting audiences, A/B testing, retargeting, and tested multiple captions and headline combinations to optimize ROI. I oversaw ad spending of $200K+, which resulted in over $5mm in revenue, a 2500% ROI.

• Develop organic and paid media strategy for Emma Seligman’s debut film “Shiva Baby.”

• Coordinate with “Shiva Baby” talent to craft content and cross-promote materials

• Paid media spend across YouTube, Facebook Ads, and Instagram Ads, which resulted in 800% ROI

• Campaign delivered over 4mm impressions, 2mm video views, and 200,000 link clicks on targeted ads.

• Film debuted at #25 overall on AppleTV charts, #8 Independent film, #10 Drama film.

• It grossed $500K in TVOD gross & $160K in theaters across 100 theaters nationwide, including landing the #1 film at Quad Cinema for ten weeks in NYC and sold-out Q&As across major markets such as Los Angeles.

• Oversaw organic and international paid media strategy across the US, CAN, and AUS for the cult-classic 1986 BMX film “Rad.”

• Managed “Rad” social media channels, which quickly grew to 20,000 followers in just a few weeks.

• Manage and work with influencers and 80s-themed social media pages to develop contests and giveaways to promote the film.

• “Rad” generated $1 mm globally on TVOD platforms like AppleTV, Amazon Prime Video, and VUDU.

• Debuted in the Top 10 on the main AppleTV movie chart

• Manage ad campaign for one-night-only event with Fathom Events by geo-targeting ads across the United States and Canada

• This resulted in sellouts across 564 theaters, which grossed $400K and achieved the #2 highest per-screen-average behind “James Bond: No Time To Die” and #4 in the box office in the US.

• Oversaw organic and paid media strategy for Amalia Ulman’s debut film “El Planeta.”

• The film earned $30K throughout its theatrical run, including a seven-week run at #1 at New York City’s IFC Center.

• Due to geo-targeted ads by zip code around the NYC metropolitan area, I could keep attention on the film and audiences filling up seats at the iconic theater.

• The campaign delivered over 1 million impressions, 500K video views, and 30,000 link clicks on targeted ads.

• Due to strong TVOD sales during the premiere week, the film premiered in the coveted top brick of AppleTV’s hard-to-get “Buy Now” placement.

Overview: I handled all the day-to-day social media account management for a number of musicians across Facebook, Instagram, Twitter, YouTube, and TikTok. I built highly engaged communities for artists and labels such as Lil Wayne, Young Money, Nicki Minaj, Cash Money, and various indie artists.

Details: I oversaw and led digital strategy and social media marketing across all social channels for releases like “Tha Carter V,” “The Pinkprint,” “Nothing Was The Same,” and various singles and mixtapes for Young Money Entertainment and their artists. This includes working hand-in-hand with label executives, artist teams, developing creative content, working with fan pages and influencers to build excitement, and various vendors from Spotify, EA, Billboard, and more. I also marketed various concerts, including “Drake vs. Lil Wayne.”

Results: I was able to grow accounts by over 60 million followers and reach billions of people every year. With my deep knowledge of the music industry and music-related interests, I delivered high-performing campaigns for nationwide releases and daily content. This includes launching TikTok pages which garnered millions of followers in a few weeks and building Instagram accounts to 1 million followers.

• Oversaw Lil Wayne’s Facebook page and grew the page from 10 million Followers to 50 million Followers

• Built Top 50 Facebook page as well as built the Young Money Page to 9.5 million Followers

• Built Young Money’s Instagram to 1 million followers in 2 years and Lil Wayne’s Instagram

• Built Young Money and Lil Wayne’s TikTok platforms by over 1.5 million Followers in 3 months

• Help Lil Wayne achieve a platinum plaque on YouTube by helping it surpass 10 million subscribers.

• Develop viral series such as Weezy Wednesday’s and take lead on brand partnerships with Spotify, SUPRA, Ethika, Draft Kings, Sovereign Spirits, and more.

• Social communities allowed Lil Wayne and his YM artists to tap into audiences at any time with new music releases, brand partnerships, and product announcements and monetize his content.

• Manage Nicki Minaj’s Facebook account and work with fans to promote content

• Work with and advise multiple artists on roster on digital strategy for releases

• Work with additional artists on Blueprint Group such as Quest Love to promote Spotify podcast