Resume

Run With It Marketing

2012 - Present

Independent Contractor

  • Provide contract services to provide digital marketing, influencer marketing, and digital strategy to brands, labels, artists, and businesses globally. Signed 50+ clients and generated $1mm in revenue.

  • Clients have included Maverick Mgmt, Young Money, Young Money Sports, Horizon Media, Sovereign Brands, Compass Realty, Alamo Records, 300 Records, SymriseAG, Cash Money Records, Republic Records, Utopia Distribution, SimplyProtein, Echo New York, fashion brands, and more.
  • Managed over $3mm in ad spend across Meta, Google, YouTube, and TikTok, which generated 2500% ROAS and over $20 million in revenue for films, television networks, streaming, and eComm launches.
  • Drive sales and build vibrant communities with various fan bases for artists such as Lil Wayne, Nicki Minaj, films, and independent artists. Grew accounts by 60 million followers across all platforms.
  • Built a network of 100+ influencers to partner with brands such as Raycon, Dreampairs, and Slo Brew.
  • Utilize skills in social media management, lead generation, scraping, email marketing, automation, and content strategy to drive sales, and B2B and B2C partnerships.

Horizon Media

02/2022 - 03/2023

Paid Media and Marketing Director (12-month contract)

  • Manage paid media campaigns, assets, copy, configuration, launch, and optimization 
  • 12-month contract serving in campaign management, performance analytics, and optimized ads to 
gain over 15% more views and engagement.
  • Lead in Facebook, Twitter, and Instagram campaign management for History Channel, A&E, and more
  • Executed marketing campaigns that delivered  1 million daily views on ads for series launches such as 'Pawn Stars Do America,' 'Mountain Men,' 'Alone,' 'The Toys That Built,' America,' and 
'Colosseum.'
  • Develop, execute, manage, and report on paid media strategies that support client goals
  • Coordinated with team and outside organizations on interest targeting, brand assets, copywriting, headlines, launch, and campaign optimization
  • Serve as an expert in analytics and provide reporting as needed across multiple marketing divisions

Maverick Management / Blueprint Group

05/2012 - 02/2023

Director of Marketing

  • Develop brand and marketing strategy and creative direction for Lil Wayne, Young Money Entertainment, and 
Nicki Minaj across Facebook, Instagram, TikTok and YouTube - Over 30 million new followers - 
Launch strategy for “Tha Carter VI”  - 10 million views in 2 days 
  • Manage and grow 10+ accounts with 60 million social media followers across TikTok, Facebook, Instagram, YouTube, Twitter
  • Manage accounts across Facebook, Instagram, Twitter, YouTube, and TikTok which reached over 2 billion fans annually globally 
  • Manage product launches, integrated marketing campaigns, and influencer marketing campaigns 
for Apple Music, Beats, Sovereign Brands, Draft Kings, EA Sports, Spotify, and more.
  • On-the-ground social coverage of live events such as Drake VS Lil Wayne & Lil Weezyana Festival
  • Source, develop & write a wide range of communications materials such as social posts & event collateral
  • Built relationships with industry influencers and press outlets, leading to increased coverage and positive reviews of new album releases, such as "Tha Carter V," "The Pinkprint," and “Scorpion.”
  • Oversee website design, copywriting and SEO optimization
  • Manage accounts and paid ads for T.I., G-Eazy, Questlove and The Roots, Jill Scott, and more

Utopia Distribution

08/2019 - 02/2022

Director of Paid Media and Marketing

  • Led team for organic and paid social media marketing for multiple independent film releases
  • Delivered 2500% ROI on ad spend of $350K budget, which resulted in $10mm in-theatre and TVOD gross and multiple titles at #1 at prestigious theaters such as IFC Center in New York City.
  • Provide analytical reports to craft teams' overall digital strategy for marketing department
  • Create and manage geo-targeted advertising campaigns which resulted in sold out shows nationwide
  • Led integrated marketing campaigns which resulted in #2 movie at US Box Office and multiple Top 25 Films on Apple TV and Prime Video movie charts
  • Create and optimize audiences, interest targeting, assets, and copy to optimize ROI
  • Manage social team and work with film talent and influencers to craft creative viral content and monthly content calendars
  • Built digital media-first organic and integrated paid marketing and go-to-market campaigns that combined social media management, copywriting, immersive experiences, and creative strategy for 30 films and talent accounts
  • Over 15% click-through rate on campaigns and gainded over 100K followers for accounts

Republic Records

09/2012 - 09/2015

Social Media Manager

  • Day-to-day senior social media manager Cash Money Records
  • Manage and launch social media pages for Cash Money Records on Facebook, Instagram, and Twitter
  • Work with senior management to launch albums, singles, merch, and concert campaigns
  • Curate & manage daily content calendar with trending, featured, and evergreen content
  • Develop, lead & execute social media strategies across all channels

Freelance Marketing

06/2010 - Present

  • Worked with various independent artists and record labels, such as Alamo Records, 300 Entertainment, 88Rising, and United Masters, on paid social conversion campaigns across Meta, TikTok, YouTube, Spotify, and Twitter to launch albums, singles, music videos, and merch campaigns
  • Develop a content strategy and social media platforms for independent artists on TikTok, YouTube, Instagram, Pinterest, Spotify, and more
  • Cultivate media relationships for various artists and labels
  • Co-launched the Apex Creative NYC agency and oversaw account management, client 
partnerships, copywriting, hashtags, social media accounts, audience growth, business development, and ten new clients
  • Partner with real estate agents from Compass Realty on growth marketing campaigns, which led to 10,000 new followers, as well as sold-out events marketing with So Far Sounds in Adam Levine’s SoHo penthouse
  • Work with influencers such as Mario Lopez to launch sold-out events
  • Oversee project management for single releases, album releases, and music video releases
  • Research industry trends and develop audience test plans and segmentation to provide 
performance forecasting

Muse Literary

Director of Global Marketing

  • Budget and execute $30K marketing plans for DTC and B2B digital marketing strategies to drive book sales, acquisitions, brand launches, awareness, conversions, and email marketing campaigns 
with Hubspot
  • Develop KPIs for organic social media, paid social, and influencer marketing partnerships. 
  • Cultivate relationships with influencers and partners to create continuous strategic alliances that 
increase market share, such as with The Ellen Shop across Instagram and TikTok
  • Live event management for author speaking events, which led to 100 book sales in 1 night, and 
negotiated store-front placement in Sag Harbor book shop
  • Directed hiring, training, and strategies for the marketing team and VAs for 30 authors

Brooklyn College

2011 - 2012

Certificate in Media Studies

Binghamton University

2006 - 2010

Bachelor of Arts English Literature