Resume

Summary

Summary: Innovative client-facing Director of Marketing with 12 years of experience driving impactful campaigns for brands and agencies of all sizes. Expert in multi-channel and omnichannel marketing, leveraging organic and paid media strategies to achieve significant platform growth, sales, leads, and traffic for D2C and B2B brands. Personally managed over $3 million in ad spend across Meta, Google, X/Twitter, and TikTok. Drove 2500% ROAS, over $100 million in revenue, and achieved above average 15%-25%+ click-through rates and 7%-15%+ conversion rates on cold and retargeted campaigns. Grew 60 million+ followers organically through community building across all social platforms.

Core Skills: Digital Marketing Strategy, Organic Social Media Management, Paid Media Campaigns, Copywriting, Content Strategy, Data Analysis & Optimization Strategy, Brand & Business Development & Creative Consulting, Influencer Marketing & Partnerships, Managed Teams from 5-10 members.


Silly Nice

Director of Marketing

July 2025 - Present


  • Develop marketing efforts across social media and email to increase monthly sales from $70,000 to $250,000, achieving 257.14% growth.

  • Developed and executed email marketing campaigns, utilizing pop-up forms to drive newsletter subscriptions and segmenting emails to achieve 30% open rates.

  • Directed social media and SEO traffic to location finders, enhancing user engagement and accessibility.

  • Build B2B relationships and expand the dispensary network from 30 to 90 locations, broadening market reach and availability.

  • Led copywriting and creative development for social media content and advertisements, ensuring brand consistency and audience engagement.

  • Managed influencer marketing initiatives, securing partnerships for product reviews and brand awareness campaigns.

Run With It Marketing

Independent Contractor

March 2020 - July 2024


  • Develop a partnership with Utopia Distribution and serve as de-facto Director of Marketing 

  • Achieved a 2,500% return on investment (ROI) personally managing $350,000 ad spend, generating $10 million in theater and transactional video-on-demand (TVOD) revenue, and securing multiple titles at #1 in prestigious indie theaters such as the IFC Center in New York City.

  • Developed and executed digital media-first organic and paid marketing strategies for 30 films and talent accounts, combining social media management, copywriting, consumer engagement, immersive experiences, and creative strategy, delivering a 15%+ click-through rate to theater landing pages and 100,000 followers.

  • Created and optimized targeting audiences for local and global geo-targeted marketing campaigns, leading to sold-out film screenings in key US markets, including New York, Los Angeles, Chicago, and Florida.

  • Delivered over 4 million impressions, 2 million video views, and 200,000 link clicks on targeted ads for the film "Shiva Baby," contributing to a box office gross of $400,000 and $1 million in TVOD revenue, debuting at #25 overall on Apple TV charts.

  • Curate audiences and D2C marketing campaigns for films like "Rad," achieving a gross of $400,000 in a special one-night-only showing, ranking as the #2 highest per-screen average in the US, and #4 in the U.S. box office.

  • Led marketing campaigns with YouTubers, Instagram influencers, and TikTok influencers.

Additional Contract Work

  • Marketed and launched independent contracting services for Direct-to-Consumer (D2C) and Business-to-Business (B2B) brands, generating $250K in client contracts.

  • Work in-house with Horizon Media, personally managing $2.5mm performance marketing ad spend across social media platforms for entertainment brands such as History Channel, A&E, and indie films

  • Collaborated with independent artists and record labels, including Alamo Records, 300 Entertainment, 88Rising, and United Masters, to execute brand-building paid social conversion campaigns across platforms such as Meta, TikTok, YouTube, Spotify, and Twitter, promoting albums, singles, music videos, and merchandise.

  • Partnered with Apex Creative NYC, a boutique creative agency in fashion & lifestyle overseeing account management, client partnerships, copywriting, hashtag development, social media accounts, audience growth, and business development, growing from 3 to 15 clients.

  • Partnered with Prince Realty from Compass Realty on growth marketing campaigns, lead generation campaigns, resulting in 10,000 new followers and sold-out events marketing with So Far Sounds in Adam Levine’s SoHo penthouse.

  • Developed partnerships with book publishers and independent authors on book launches and social media campaigns, leading to multiple #1 bestselling titles on Amazon in the self-help category.

  • Develop influencer marketing campaigns for my brand channels with brands like Raycon, Slowbrew Botanical, Coofandy Fashion, and Syncwire

Maverick Management / Young Money Ent.

Director of Marketing

September 2014 - February 2020


  • Developed and executed comprehensive social media, brand, and marketing strategies across platforms, including Meta, Twitter, TikTok, and YouTube, for artists such as Lil Wayne, Young Money, Nicki Minaj, and Drake, delivering 3+ billion annual impressions

  • Achieved significant audience growth, increasing accounts by over 30 million new followers, attaining Diamond status on YouTube, and securing 2 Top 50 global ranking for Facebook Pages, over 10 million Instagram followers.

  • Launched integrated marketing and influencer campaigns for product launches with partners, including Apple Music, the NFL featuring on-field appearances and cross-marketing opportunities, Sovereign Brands for Bumbu Rum, Draft Kings, the NFL, EA Sports, Spotify, merchandise, albums, national and international concert campaigns, singles, and mixtapes.

  • Built relationships with industry influencers and press outlets, leading to increased coverage, viral interviews, and positive reviews of new album releases such as "Tha Carter V," "The Pinkprint," and "Scorpion."

Republic Records

Social Media Manager

September 2012 - September 2014

  • Developed and executed engaging content and captions for daily posts across social media platforms, enhancing audience engagement and driving traffic to digital streaming platforms (DSPs) for releases by artists such as Lil Wayne, Nicki Minaj, Drake, and Jacquees.

  • Achieved a significant increase in social media following, gaining over 1.5 million followers across platforms, including Facebook and Instagram.

  • Built and nurtured community and content partnerships with fans and brands like Sprayground and Spotify, fostering brand loyalty and expanding reach.

  • Reported directly to executives at Republic Records, including VPs of Marketing and CEO Monty Lipman, providing insights and updates on social media performance and strategy.

Brooklyn College

2011 - 2012

Certificate in Media Studies

Binghamton University

2006 - 2010

Bachelor of Arts English Literature